Sam Pritchard
Sam Pritchard is a Manchester-based photographer whose work navigates the intersection of fashion, artistic expression, and documentary practice. His imagery is defined by a balance of theatricality and restraint, where fashion is not merely aesthetic but a vehicle for storytelling and deeper conceptual exploration. While his primary focus remains within fashion photography, his work extends into more introspective projects, such as Ecstasy, a series examining the nuances of interpersonal relationships. Through his lens, Pritchard constructs striking compositions that evoke a sense of drama while maintaining an underlying seriousness, ensuring his work resonates beyond surface-level appeal.
A strong advocate for collaboration, Pritchard actively seeks to engage with a diverse network of creatives, with a particular focus on working with queer individuals to foster inclusivity and authenticity in his practice. His dedication to conceptual storytelling is further evident in his photobook, which was completed just over a year ago and explores the symbolic and literal significance of masks as a form of concealment. The book, safe again, is currently stocked instore and online at Unitom,. Beyond studio work, Pritchard frequently documents major industry events, including London and Paris Fashion Weeks, using these experiences to refine his craft and further immerse himself in the evolving landscape of contemporary fashion imagery.
